Olmec is the moniker of a Nashville based collaborative hip-hop group. They want to represent their music using iconic imagery from South American anthropology:
“The Olmec were the first major civilization in Mexico. They lived in the tropical lowlands of south-central Mexico, in the modern-day states of Veracruz and Tabasco.
The most familiar aspect of the Olmecs is their artwork, particularly the aptly named “colossal heads”. The Olmec civilization was first defined through artifacts which collectors purchased on the pre-Columbian art market in the late 19th century and early 20th century. Olmec artworks are considered among ancient America’s most striking.”
Work included development of images, wordmarks, an ink drawing and a custom painting.
Olmec head on it’s way to the digital world. All forms and textures were created by hand with a fine-tipped ink marker.
Jaguar Helmet Olmec head is the second conception of the Olmec Music team. Hand-painted on treated plywood.
An early sketch for the Olmec logo. Sitting cool on the hill with some timeless shades. These sketches were worked out with the members of Olmec Music before a final design was agreed upon.